Promotion of Slovenia
In Slovenia, all the colours of the cultural and biological diversity of the Alps, the Mediterranean Sea, the Pannonian Plain, and the Karst merge into a "Slovenian green", which represents both the pristine nature of the country and the zeal of the Slovenian people to preserve it in this state. Greenness is the foundation of the country brand "I feel Slovenia", which represents our country both at home and around the world.
Promotional activities and goals
The country brand "I feel Slovenia" is used to present Slovenia to the public at home and abroad. Our promotional activities enhance its visibility internationally and in addition encourage Slovenians to identify with the brand "I feel Slovenia", to take it for their own and to sense it.
The use for promotional purposes of the "I feel Slovenia" brand is encouraged and supported, and in particular it is intended that the number of users of the brand in the economic and business area will increase and that links with other well-established Slovenian brands will be forged.
We represent Slovenia and promote its reputation both at major events that we either organise abroad or just actively participate in and at high-profile international events at home.
The visibility of Slovenia abroad is also enhanced through promotional publications and the Sinfo promotional magazine, published in English, promotional products, the "I feel Slovenia" signage systems, and the contents on the slovenia.si website.
This is Slovenia
Slovenia is a small but diverse country that is proud of its achievements and interesting records: the oldest wooden wheel and axle in the world were found on its territory, it has the greatest proportion of the national territory included in the Natura 2000 network, thus reflecting its high level of biodiversity, it ranks third in Europe in terms of forest coverage, it has the deepest underground canyon and the largest intermittent lake in Europe, it is the homeland of the world renowned Lipizzaner horses, Slovenia’s karst caves are home to the world’s largest cave animal – proteus anguinus or the "human fish", it is one of the richest countries in Europe in terms of quantity of water per capita, and it can pride itself on the exceptional quality of its drinking water.