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The Tourism Directorate designs measures and provides a favourable business environment at the national level to facilitate a faster sustainable development and promotion of tourism.

It strives to raise Slovenia’s profile in the world by working together with many partners from the private sector and civil society. It drafts and implements strategies and policies for promoting tourism development. By drafting legislation and other regulations concerning tourism and the hospitality sector, the Directorate provides systemic conditions for the development of tourism. It carries out measures aimed at making use of European structural funds and actively participates in international organisations related to tourism.

Topics and Projects

  • Sustainable tourism

    Sustainable development is a fundamental policy of Slovenian tourism. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. To ensure long-term sustainable development a suitable balance needs to be established between tourism's impact on the environment, tourism workers, local communities and tourism service providers.

  • Promotion of Slovenia

    In Slovenia, all the colours of the cultural and biological diversity of the Alps, the Mediterranean Sea, the Pannonian Plain, and the Karst merge into a "Slovenian green", which represents both the pristine nature of the country and the zeal of the Slovenian people to preserve it in this state. Greenness is the foundation of the country brand "I feel Slovenia", which represents our country both at home and around the world.