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The Tourism Directorate designs measures and provides a favourable business environment at the national level to facilitate a faster sustainable development and promotion of tourism.

It strives to raise Slovenia’s profile in the world by working together with many partners from the private sector and civil society. It drafts and implements strategies and policies for promoting tourism development. By drafting legislation and other regulations concerning tourism and the hospitality sector, the Directorate provides systemic conditions for the development of tourism. It carries out measures aimed at making use of European structural funds and actively participates in international organisations related to tourism.