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International Conference "Increasing the availability and competitiveness of European Audiovisual and Media Content"

Cankarjev dom, Ljubljana
The objective of the conference is to discuss the issues and challenges that are key to increasing the availability of European audiovisual and media content and the competitiveness of the audiovisual sector in national, European and international contexts.

Within individual thematic areas, the conference will focus on the question of how and under what conditions can European audiovisual and media content compete with major internet content providers. In this context, we will highlight the elements of actual promotion and the elements that ensure the visibility of European works on the European and international markets, the role of on-demand internet providers and platforms as well as the changing situation in which traditional stakeholders of audiovisual and media service activities operate. Advanced technologies contribute to a broader distribution of European contents, but at the same time raise certain questions about the respect of intellectual property and human rights. The cultural diversity of European content and the diversity of expressions are both a value and an asset of the European audiovisual and media sector.

The conference will also stimulate the discussion on digital tools to contribute towards greater social inclusion related to the availability of online audiovisual and media content.

On the first day of the conference, the introductory presentation of the topic is planned to be followed by a discussion on the competitiveness of the European audiovisual and media sector and on the promotion and visibility of European works, including financial obligations and legislation-related issues. 

The second day of the conference will be dedicated to discussing issues of facilitating content discovery, together with the challenges and opportunities of modern technologies, as well as digital availability of content for persons with disabilities.

The conference will take place in person. In the event of a deterioration of the epidemiological situation, the conference will be held virtually.



As the number of participants in Cankarjev dom congress center is limited due to the ongoing pandemic, the conference will also be accessible online. Registration is open until October 4, 2021.



  • Draft Agenda

    Strategies and programmes