Romain Perrier, sales and marketing director at Michelin, has announced that the famous international guide to gastronomy is coming to Slovenia in March of next year.

This year’s event was geared to finding answers to the questions of what high-quality tourism is and how to achieve it, how to adapt to the changes conditioned by a sensitive natural environment and the habits of tourists, who exactly the modern traveller is, and how the development of advanced technologies affects his or her behaviour and purchasing channels. Zdravko Počivalšek, minister of economic development and technology, took the opportunity to reiterate that Slovenia aims to increase its annual earnings from tourism to about a billion euros by 2021. There is a need for new products with high value-added, investment in development, improved destination management, and investment in public infrastructure, where the government should also play a part, particularly at the interdepartmental level.

The arrival of the globally influential Michelin Guide in Slovenia will certainly make it easier to attain these objectives. This marks a key step in the Slovenian tourism sector’s efforts to promote and develop gastronomy, and should make a significant contribution in raising Slovenia’s profile and positioning as a five-star destination in the world of culinary experiences.

Mr Perrier said: “The quality of Slovenian gastronomy comes as no surprise to Michelin, and now it is simply time for us to show our readers. As a place where worlds meet, Slovenia is a unique destination with exceptional natural advantages, and a strong commitment to sustainability, which allows it to produce ingredients of the very highest quality. Talented local chefs are transforming these ingredients into unique culinary creations, which in the eyes of Michelin are positioning Slovenia as a must-see destination.”