Tour of Slovenia 2025: Five Stages, Ten Destinations, and a Green Vibe Live on Eurosport

5. 6. 2025

Government Communication Office

The countdown is on! From 4 to 8 June 2025, the 31st edition of the Tour of Slovenia will once again sweep across the country. Spanning five stages and showcasing ten Slovenian destinations, the race offers not only world-class cycling action but also an exciting journey through the country’s diverse landscapes and green values.

For the eighth consecutive year, the Slovenian Tourist Board (STB) is a proud partner of this premier cycling event. Through international broadcasting on Eurosport and a strong promotional campaign, the Tour significantly enhances the visibility of the national brand I feel Slovenia, with a special focus on the host destinations of each stage's start and finish. This year, Slovenia will once again enjoy prime placement on Eurosport, with promotional ads airing 230 times, half of which will run during high-viewership sports programming – including legendary races like Giro d’Italia, Tour de France and La Vuelta.

To complement TV exposure, a digital campaign and prize game will encourage viewers to explore Slovenia actively and interact with the race’s progress online. Followers will be invited to discover the country's beauty and vibrancy through each stage, boosting engagement across digital platforms.

Each of the host destinations will also take centre stage. With specially produced video content for Eurosport and social media posts, viewers will get a taste of Slovenia’s natural beauty, cultural heritage and regional charm – from the Alps to the Adriatic.

Featured destinations of the 2025 Tour of Slovenia:

The Tour of Slovenia remains an outstanding opportunity to promote Slovenia’s natural treasures, active outdoor experiences, culinary excellence and unique local stories – reaching audiences both at home and abroad, live or on screen.

Source: Slovenian Tourist Board

More about Tour of Slovenia 2025 you can read at slovenia.si