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Slovenia to strengthen business and tourism promotional activities in the United States

With 332 million, the United States of America presents an important market with many opportunities for the Slovenian economy and tourism. It can take several years for companies to successfully penetrate the US market, and Slovenia as a country can open doors through increased promotion.

This is why, for the second year in a row, Slovenia will hold the Business Investment Conference in Dallas and the Slovenian Tourism Workshop, where economy, tourism and investment opportunities on both sides will be presented in a comprehensive manner. Dallas can be an excellent springboard for Slovenian companies thanks to the visibility and popularity of basketball star Luka Doncic.

This year, in addition to the Ministry of the Economy, SPIRIT Slovenia and the Slovenian Tourist Board (STB), the Ministry of Foreign and European Affairs, the Ministry of Agriculture, Forestry and Food, the Government Communication Office (UKOM), the Municipality of Ljubljana and Ljubljana Tourism are also involved in the organization of the business and investment event. AmCham Slovenia is participating in the activities as a program partner.

A series of events, which will take place on 6 and 7 April in Dallas, will include several business and promotional activities linking business, science, tourism and sport. SPIRIT Slovenia will organize a business investment conference on 6 April. On the same day, the STB will hold the "Texas feels Slovenia" tourism workshop. On 7 April, the Slovenian delegation will visit several American companies and hold business talks with potential American business partners, consulting firms and other representatives of the American business community.

The details are available here, where Slovenian companies can still register for participating in the event:

The event will culminate on the evening of 7 April with the I feel Slovenia Night – an NBA basketball game between the Dallas Mavericks and the Chicago Bulls at the American Airlines Center. The event, organized by the STB, together with the UKOM and Ljubljana Tourism, will promote Slovenia on and near the court, during halftime and in the promotional and exhibition area.

The Government Communications Office (UKOM) will support the Dallas event with a performance by Dunking Devils acrobatic group, green T-shirts and other promotional material for fans, and digital and printed information material about Slovenia for the press. During the event in Dallas, the Dallas Mavericks will also hold the 'I Feel Slovenia night' sporting events in Celje and Novo mesto on 6 April for local primary schools, which will also be featured on the Dallas Mavericks' social media channels.

Petra Bezjak Cirman, Director of the Government Communications Office (UKOM) commented: "Through this partnership, the Government Communications Office aims to strengthen the visibility of Slovenia and the national 'I feel Slovenia' brand at the Dallas Mavericks games, the business conference and the Slovenian Tourism Workshop. This will be achieved through advertising the national brand at the 'I feel Slovenia night' and at two side events for primary schools in Celje and Novo Mesto on 6 April. The main objectives of the partnership and the presence in Dallas are therefore to strengthen and increase the visibility of Slovenia and the 'I feel Slovenia' national brand."