Slovenia ranked among the 10 most sustainable and responsible destinations at the WTM London
Slovenian tourism, presenting itself at the World Travel Market (WTM) London, emphasises the importance of inclusive and respectful tourism. According to Karmen Novarlič from the Slovenian Tourist Board (STB), Slovenia’s focus on sustainable operations has been recognised by the leading decision makers in the travel industry, who ranked the country among the 10 most sustainable and responsible destinations in the world.
Novarlič says this year’s WTM devoted special attention to the Julian Alps, which are a symbol of the values of Slovenian tourism, such as “wonderful unspoilt nature that has great potential for sustainable tourist products and services".
She also noted that the products and services on offer in the Julian Alps are an extremely good example of tourism which successfully incorporates natural and cultural elements of the environment, creating increased value for all involved – tourists, the local community and employees.
“Slovenian tourism has again been noticed for its focus on sustainability. On Monday we were delighted to learn that the leading decision makers in the travel industry ranked Slovenia among the 10 most sustainable and responsible destinations in the world. The study was carried out at this year’s WTM in London," Novarlič told the STA.
She added that at this year’s event Slovenia stands out as a smart and innovative destination. In partnership with the Julian Alps, the STB will present the issuing of non-fungible tokens (NFTs) at today’s press conference for the first time.
“This marks our entry into the blockchain environment. The tokens will be given to chosen journalists as a unique digital souvenir, and they will also be valid as an entry ticket to a unique event entitled Top Sensory Adventure in the Julian Alps, which will take place in Slovenia in May," she explained.
In the words of the director of Turizem Bohinj, Klemen Langus, the Julian Alps are not for undemanding tourists, those who lack curiosity and adventure, and only need a place to stay. “This mountain wonderland isn’t for everyone. It’s more suitable for daring people. For those who are adventurous by nature, like the first people who climbed Triglav, and so helped create that new kind of leisure we now call mountain tourism," as Langus said to the media.
The STB uses advanced technology for innovative ways of promoting Slovenian tourism, and presents the country as a destination for unique experiences, with an emphasis on outdoor activities and outstanding cuisine. “In line with our focus on sustainability, we would also like to highlight the importance of preserving the environment and natural habitats, and raise awareness of the all-important connection between man and nature," concluded Novarlič.
The STB brought 24 different representatives of the Slovenian tourist economy to the WTM in London, which is one of the most important international events in the world of tourism.