7 sustainable tourism stories from Slovenia among the hundred best in the world

29. 9. 2022

Government Communication Office

At the Global Green Destinations Days in Athens, seven Slovenian destinations were awarded for their sustainable practices: Jeruzalem, Ljubljana, Maribor, Miren Kras, Rogaška Slatina, Rogla-Pohorje and Vipava. They are also the Slovenia Green label holders.

Mosaic of pictures — Slovenia was the first country in the world to have been awarded with the Green Country of the World title in 2016 | Author STO

Global Green Destinations Days, which this year take place between September 26 and 29 in Athens, connect sustainable development experts, destination managers and tourism organizations with the aim of presenting good practices and mutual exchange of experiences. The aim is to support mutual learning and discover practical tools and solutions for more sustainable tourism. This time, the conference participants also got to know examples of good practices from Slovenia, as the conference is also co-created by Slovenian participants. At the round table on national programmes for promoting sustainability in tourism, the Slovenian approach to this topic from the point of view of the implementation of the multi-awarded Green Scheme of Slovenian Tourism was presented by the Slovenian Tourist Board and GoodPlace. Ljubljana Tourism will present good practices from Ljubljana at the Culture & Tradition panel.

The conference summit on Thursday will feature the Future of Tourism Coalition meeting, which will bring together destinations, communities and the travel industry in an effort to find solutions for climate action and greater resilience to climate change.

Seven Slovenian destinations made it to the Green Destinations Top 100 Stories list: Miren Kras with the Krasna kuhinja brand, which helps guests in the destination to recognize top local gastronomy; Maribor with a new VR experience in the Stara trta House and Ljubljana also with a digitalization project of Plečnik's cultural heritage. The Rogla-Pohorje destination was awarded thanks to the renovation of the Žička Kartuzija, and Jeruzalem for the construction of the new rest areas for motorhomes, which were lacking in the destination. Rogaška Slatina was awarded for the mobility infrastructure project, which included the construction of the new walkway leading to the P+R parking lot and bikes. In Vipava, the Become a winemaker for one day project was awarded, which allows visitors to experience the wine heritage of the area in an authentic way.