30 years of independence: from a newcomer on the tourist map to a role model in sustainability
Thirty years ago, Slovenia became a newcomer on the world map of tourist destinations. Thanks to the efforts of the Slovenian Tourist Board, the Slovenian tourism industry and many individuals, it is now positioned as a green star in the heart of Europe.
Grad Otočec | Author Terme Krka
The beginnings of tourism in Slovenia date back several centuries, but the years after WWII were booming. The most globally recognized places such as Bled, Piran, Portorož, Lipica, Postojna, Rogaška Slatina, Kranjska Gora and others were known mainly as part of the then state, Yugoslavia. By gaining independence in 1991, the hard work of positioning a new country on the international tourist map began. Many efforts were put into explaining that Slovenia was not a war zone and also not a new geographical formation, but the very same destination they knew before, with exceptional beauties.