The Honey Story is a mobile beehive which will serve to present the role of bees and beekeepers, as well as the results of their cooperation, in a unique way. The beehive is equipped with contemporary audio and video equipment. Visitors will get the chance to experience the world of these beneficial insects using smell, touch, and taste.

The project was launched by a group of six bee lovers and connoisseurs, who joined forces and created a pavilion that brings together different content, from the sale of honey to the presentation of and education on beekeeping. The project comprises every aspect of this activity, and will be aimed at both the general public and a small group of people, e.g. beekeepers. Furthermore, it will spread the knowledge about Slovenian beekeeping.

Jože Podgoršek, Minister of Agriculture, Forestry and Food, who attended the launching ceremony of the pavilion, believes that the mobile beehive will be helpful in promoting and raising the visibility of Slovenian beekeeping. He is convinced that the new pavilion will help to educate all age groups - it will motivate young participants to get involved in beekeeping. "I am convinced that everyone near the beehive will feel the need to preserve nature, and thus enable bees to live and survive normally in modern times. The bees and beekeeping are indicators of a clean environment. Slovenia can pride itself on a clean environment, which enables a growing number of bee families, and supports more than 11,000 beekeepers and 200,000 bee families. This result, achieved in such a small area, makes us happy and proud", highlighted the Minister.