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Slovenia's tourism up in global competitiveness ranking

Slovenia is up five spots in the latest biannual global Travel and Tourism Competitiveness Report, standing at 36th place among the 140 countries surveyed by the World Economic Forum (WEF). Economy Minister Zdravko Počivalšek commented on the improvement by saying that Slovenia was on the right track in the field of tourism.

Špičnik Heart on wine road | Author STO

In the 2019 survey, Slovenia scored an average of 4.3 out of seven points based on assessments in 14 elements of competitiveness in four key categories - enabling environment, tourism policy and enabling conditions, infrastructure and natural and cultural resources; two years ago, it placed 41st among 136 countries, down two spots from the 2015 survey, scoring an average of 4.18 points.

Slovenia fared the best in environmental sustainability, placing 8th, while standing in 15th place in terms of security. In infrastructure of road and maritime transport, the country is 20th, in natural resources in 26th, in tourism infrastructure in 27th and in importance of tourism in 33rd place.

In the field of tourism policy and the state of conditions for development, Slovenia placed 18th, which the Slovenian Tourism Board (STO) mostly attributes to the growth in importance of tourism.

Minister Počivalšek said as he commented on the report, released on Monday, that it proved Slovenia was on the right track. "We have an adequate strategy, good tourist services and rich natural and cultural heritage, which facilitates a successful sustainable development of tourism," he was quoted as saying by the STO.

The minister is the most proud of the report noting that Slovenia "remains the most competitive economy in the subregion".

Spain, France and Germany remain on the top of the travel and tourism competitiveness rankings, followed by Japan, the US, the UK, Australia, Italy, Canada and Switzerland.

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