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The European Commission registers Istrski med as a protected designation of origin

The European Commission has published in the Official Journal the Implementing Regulation entering the name of Istrski med/Istarski med (PDO) into the Register of Protected Designations of Origin and Protected Geographical Indications, thus protecting Istrski med as a joint product of both Slovenia and Croatia. The application for the protection was prepared jointly by Slovenian beekeepers from the Koper Coastal Beekeepers' Society and Croatian beekeepers from Istria.
A wooden stick that captures honey from a jar.

Istrski med | Author Ministrstvo za kmetijstvo, gozdarstvo in prehrano.

Istrski med can only be produced in the geographical area of Slovenian and Croatian Istria. In Slovenia, this covers the area of the Primorska municipalities of Koper, Izola, Piran and Ankaran, while in Croatia it covers the Istrian peninsula with its islands in Istria County, namely the municipalities of Opatija, Lovran, Mošćenička Draga and Matulji, the islands of Cres and Lošinj with the associated smaller islands of Unije, Ilovik, Susak, Vele Srakane, and a number of smaller uninhabited islands. Istrski med is marked by a single symbol in the shape of a drop of honey.    

Istria is a unique agro-ecological area with a high diversity of relief, pedology, geomorphology and climate. The interaction of these factors results in a diverse plant composition, which makes an excellent basis for the production of the various types of Istrski med, such as acacia, sage, chestnut, linden, lime and savory honey, as well as flower honey and forest honey. The different types of honey have specific organoleptic characteristics (colour, smell and taste) due to the combination of pollen proportions.

In addition to the honey’s production, packaging must also take place in the defined geographical area, as this is the only way to minimise the possibility of adulteration by mixing with similar products, which is much more likely if packaging takes place outside the area. Before beekeepers start labelling their honey with the protected name 'Istrski med', they must obtain a certificate from the certification bodies proving that the beekeeper produces 'Istrski med' in accordance with the approved specification.

Istrski med is the fourth product that Slovenia and Croatia have jointly protected through the European Commission. The other protected products are Istrski pršut, Istra olive oil and Meso istrskega goveda – boškarina. Slovenia has so far protected 29 products through the European Commission.