The Slovenian capital received the title based on the website traffic measurements of the European Best Destinations portal (europeanbestdestinations.com). In the past year, the portal attracted 7.2 million visitors, including 26% from the United Kingdom, 14% from the United States, 6% from Australia, 5% from Canada, and 5% from Germany. Ljubljana was the most visited landing page in the last 12 months, attracting 243,089 visitors. The majority of these visitors belong to the age group of 18 to 24 years (30.4%), followed by visitors aged 25-34 years (18.8%) and 35-44 years (17.9%), indicating the popularity of Ljubljana among younger and active travellers.

This title confirms Ljubljana's exceptional appeal and uniqueness as a top destination for travellers seeking unforgettable urban experiences.

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