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Ajda Cuderman

Author: Tamino Petelinšek/STA

Ajda Cuderman, born 11 November 1976, graduated in defence studies from the Faculty of Social Sciences, the University of Ljubljana, in 2003. She continued her studies at the DOBA Business School in Maribor, where in 2012 she obtained a master's degree in international business management. On 21 September 2020, she was appointed State Secretary at the Ministry of Economic Development and Technology.
Before that she was Director of the Public Agency for Entrepreneurship, Internationalisation, Foreign Investments and Technology (SPIRIT Slovenia), where she began working at the beginning of 2019. With her wide experience, she strived to help the Slovenian economy to become more competitive in the global market and Slovenian companies to become more successful exporters and establish themselves as long-term business partners. Under her guidance, the Agency designed and implemented the extremely successful national communication campaign I FEEL SLOVENIA. GREEN. CREATIVE. SMART. for the comprehensive and unified promotion of the Slovenian economy on the competitive global market, and developed the programme content for Slovenia's presentation at Expo 2020 Dubai, which is to be held in 2021 in Dubai.

Before that, she was employed with Petrol, where she worked as an assistant to the director of energy solutions for operations development and was Director of the subsidiary Eltec Petrol in Serbia, and, from the middle of 2017, worked as a regional sales manager for Austria, Italy, Serbia and Montenegro and Slovenia in the area of DisNet (Digital Intelligent Smart Networks) services. Prior to joining Petrol, for nine years she worked as a senior consultant for management and sales for Mercuri International, an international consulting company in the field of the management of sales processes, and before that, as a project manager for Laser Computer, an IT company working in the field of electronic document management.